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free2 was a start up specialising in ‘free thinking finance’ for the over 55s. The brief was extremely wide ranging from developing the brand look and feel to execution across its digital shop window, all B2B and B2C communications.

Our involvement included:

  • Full brand strategy, positioning and proposition development.
  • Full digital plan and execution across website, paid search, social and direct marketing.
  • Design of intermediary contact strategy.
  • Ongoing strategy and content management for consumers and intermediaries.
  • Development of integrated communications design and delivery, including articles, blogs, videos and tools.

Free thinking needed a new creative direction

Our insight confirmed that people over 50 were tired of being stereo-typed as ‘old’. Our creative approach injected a new personality to reflect the range of people in the target market – all too young to feel old – all too active to feel retired and actively seeking a brand on their wavelength that understood their needs, goals and ambitions. free2 delivered this in spades.

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