We hosted workshops with stakeholders from the organisation to explore what made Holloway Friendly unique in its market.

• The workshops set a clear direction for the brand and creative approach – to play on Holloway’s role as a pioneer, and how its products help clients get on with their lives, even when the unexpected happens.
• The overarching brand proposition of ‘keeping life colourful’ delivers on the fact that through its products and services, Holloway keeps life on track. This inspired an eye-catching multi-coloured brand identity and logo with a fresh, bright website redesign.
• The new branding was then applied to a wide range of internal and external collateral for total consistency, including a new website, videos, sales aids, brochures and social media tools. A full internal branding of the workplace helped staff become immersed in the new brand and become excited to work for the business.