Insight and Research

Using customer insight to drive better solutions

Much of our work is driven by original insight which enables us to adopt a challenger-style way of thinking built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse of what people think, feel and do.

We start by looking at the issues, challenges and opportunities through the eyes of your B2B or B2C customers. Working with our research specialists we help design, run and apply the results of insight programs to improve decision-making and deliver greater value to your business.

We avoid the pitfalls clients often experience when briefing out a research project to an agency which is concluded with a colourful deck of slides that fail to get applied within your organisation. Our deeply involved approach ensures the issues and challenges you face are fully embedded into the research objectives and the learnings can be applied within the context of the project and ongoing needs of the business.

Brand tracking

Working with our tried and trusted research partners, we can deliver an ongoing brand tracking study to measure the impact of your band and campaign work. If adjustments are needed, our inside track allows us to deliver added value from this insight and apply new understanding to every aspect of your brand communications.

Proposition design and testing

We have significant experience of running projects to design, test and refine new propositions. These may start with smaller focus groups to flesh out the ideas followed by a quant study to test the likely take up rates within your target market segments.

Customer communications engagement

Whether B2B or B2C, we have a track record of testing new creative, campaign and content concepts before rolling out a significant investment in marketing spend. We have developed methodologies for measuring likely engagement and message recall from advertising and marketing campaigns. Our marketing planning expertise can then be used to help refine campaign planning and executions.

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