Content marketing strategies are a vital part of your overall marketing mix and can help you build awareness and authority in your chosen subject areas. This helps deliver improved brand awareness and deeper levels of brand consideration. Our CX approach fuses content with intuitive, engaging user journeys to deliver overall on brand user experiences.
Our Content Planning approach usually starts with a brand level discussion to ascertain the areas of thought leadership you wish to own in the market. We may challenge your assumptions with competitor insight as well as search data to tease out the real opportunities to be different.
A key deliverable will be a Content Calendar mapping out the individual content themes, the articles, posts and insight pieces as well as the channels through which they’ll be delivered.
We have a wide team of content origination specialists across B2B and Consumer subject matters and can help you deliver to the Content Strategy and Calendar. Using our editorial group approach, we’ll bring new ideas to the table, including feedback from talking to Intermediaries and their clients as well as insight from direct consumers.
We can help write the briefs and editorial plans for new content. We’ll manage the full copy process, review drafts and with our deep understanding of financial promotions rules, ensure compliance and legal approvals run smoothly and without major re-writes.
Working with our specialists partners we can also help you develop and implement your SEO, Paid Search, Display and Social activities ensuring they fully integrate into your wider marketing activity plan and calendar.