Whether you’re looking to revamp your existing website or build a new digital product from scratch, it starts with a well defined user journey and full mapping of the user experience.
The Discovery Phase is the first step in the Customer Journey. It’s where we get to know you, your business goals, your market, your challenges and ambitions. We’ll explore your audiences, your products and services and how we will meet customer needs. We’ll also review your competitors and how they do business, along with the emerging trends for your market sector.
The Discovery stage is also about planning the various phases of the project, building in collaboration and approval time.
Customer Experience projects, along with their Digital Transformation dependencies, require highly focused and extensive UX/UI phases to ensure each and every audience – internal and external – is fully mapped out at every touchpoint. Each and every offline and online process and functionality must first be fully understood and scoped to identify what works and what could be better, to identify how we can take the Customer Experience to the next level. This process goes hand in hand with objective-setting in the Discovery Phase.
In our experience the most effective and efficient way to work is by phasing activity in a series of sprints.
Designing and building prototypes to fully test every theory is a good and cost- effective way of evolving the project before the expensive build phase. The learnings are then fed back in to the next ‘sprint’ where the prototype is evolved and tested again.
We have a great track record of developing innovative and creative products, websites, applications and services with this approach.